Automating Your Real Estate Investments: How, When, and Why with Robert Syfert
Robert, thank you for joining us today.
Thanks for having me, Taylor.
It’s been a great conversation so far, and I know you have a lot of awesome information for us in there, and we’re going to try to pull some of that out for our listeners today for our listener. Excuse me, for our listeners out there who don’t know about you and your business.
Can you tell us about what you do? And then we’ll dive into adding automation into our real estate before.
Yeah, I think it’s fair to give you a ten-second overview of what I did to lead to what I currently do. So you don’t understand why automation is important and why I can help you with that.
So I quickly, and fast, spent over a decade learning and studying real estate and doing nothing with it until I finally dove all into real estate and went in, started flipping houses, wholesaling houses, eventually owned a turnkey model. Bought and sold over 500 doors, managed over 500 doors for other people in that scaled my business, moved to Tampa, Florida, where I currently reside, and then learned all about software and automation, the hard way spending tens of thousands of dollars, figuring out how to do and implement that in my business over a year.
I completely figured that out and dialed it in, so I could scale my business even further to multiple states. And instead. Showed that to someone else. And they were like, we want that in our business. How do we get it? We spend tens of thousands of dollars, then you figure it out. Right. And what ultimately d is I went out to California, sat down with my developers, and realized there was a big, big need in our industry.
And that most tools out. Just couldn’t do what an active real estate ambassador actually wanted to do. They were mostly built by tech people who technically knew what should be done but didn’t live in a real estate environment and understand the nuances of it, which is why it cost me tens of thousands of dollars to build my own for myself, because of all those little nuances in that, I became a real estate software company.
And since then have scaled in that I’ve mostly, well. Yeah, as of this year, I sold off. The last part of my real estate empire quote, unquote, the real estate businesses. I still actively do real estate, like I’m in the middle of wholesaling a deal right now, but that’s just more on a smaller fund scale and to always be testing and tweaking and playing with what’s working in the industry and keep building my own portfolio for passive cash flow.
So my main focus is the software industry and being able to simplify the business and the efficiency of your business and real estate. So you don’t have to figure it out, and you don’t have to spend tens of thousands of dollars figuring it out.
Well, great. I appreciate you catching us up to speed.
And really one of the things I wanted to talk about today was how we can think about adding software and automation to our real estate businesses, and then the line where that kind of stops and where we need to make sure we’re still using or employing people or ourselves or, or others. And. Yeah, we were talking about this before we hit record.
I think people oftentimes try to treat employees or contractors as automation. Whereas I think that’s really misguided when we get, you know, competent people. We want them to think and bring ideas, whereas software doesn’t think and bring ideas. It just executes. So let’s talk about, you know, those, those lines in that gray area.
Yeah, I’ll clarify one of those lines. Right. And that was definitely something we were talking about, which comes to mind for me, which is for me, automation is not a person, right. That’s leverage, you’re leveraging. And I totally agree with leverage, but you just nailed it on the coffin. It’s not automation.
If a person is doing it because if a person is doing it, it’s not automatically going to happen. Someone still has to manage the person to see if it actually did occur. Someone actually has to track what’s going on. Furthermore, someone, a lot of things that go into that. Right. And that’s not automation.
Automation is. It happens on schedule all the time, repetitively, without you doing anything to it. And unless you come back and tweak the automation.
So on the simple level, the things that you absolutely should consider automating and some that you absolutely must automate from my perspective are first and foremost, your follow-up, right?
I don’t care who you talk to and in any industry, if there is a sale that is going to occur in a transaction between two people at some point, following. Is the difference between successful and not successful. Simple as that, you get every study, Google thing, Harvard thing is going to show you it’s between the 10th and 30th, depending on which example you get in touch with a prospective customer before they actually do business with you.
So if you’re just in this business thinking I’m going to talk to one seller or one buyer, and in that first conversation, I made all the money I need to, and that’s the end of the game. Move on to the next. That’s why you’re not successful, and I’m betting you’re not successful if that’s your game plan because you must, must, must, must think that you’re spending money or time to generate leads of people to talk to.
Not everyone’s going to say yes, on that first phone call. Most people don’t follow up past the first phone call. That’s the number one thing you should automate? Yes, you could leverage it. I did. When I first started out, I leveraged this, I hired a team of VA’s. We had people do that work because the work most salespeople won’t.
By the way, when you hire salespeople, they don’t like to do it, right. They like to have deals that they can close right now in front of them. So what you should automate is following up with building and nurturing relationships with anyone that you do business with, this can be your sellers, your buyers, your contractors, your agents, your private lenders.
I love and believe you should automate all that. And you can have it come from a personalized human touch. By simply adding in. What would you say to this person? If you call them back a week from now, what would you want this person to know about you or your business? A week or two weeks from now, what would you say, knowing that the only reason this automation is occurring is that you still haven’t done business, or you’re looking to repeat that business in the case of a private lender or a buyer.
Right? So having a well-thought-out email, text, voicemails scheduled. All that should be automated so that once you’ve laid it out, one time, you no longer have to think about it. You don’t have to manage a person to do it, and you don’t have to pay payroll for a person to do it because technology absolutely can do all of that and can be completely automated.
Do it that you should absolutely automate, something else you should consider. One of my favorite things to automate is simple tasks. So like there are redundant tasks that, you know, are going to occur, right? Like if I schedule an appointment to go see a house, I want the seller to know that I’m going to be doing that or to follow up with people.
Or if I send an off. I need to remember to follow up personally with them tomorrow to see if they have any questions if I didn’t get the deal. Right. If I’m, you know, if a person is lead managing for me, and they’re qualifying, if a person even exists, once there’s a transfer, they shouldn’t have to go.
There are a lot of things that we do manually in our business, potentially that 100% can be automated for you where this person continues to do their focus, job, qualify more people, and click. Automatically hand it off to the next person with all their notes captured and everything about that lead and not have to manually spend five to 10 minutes every time that occurs, that makes your lead’s manager way more active and efficient in their process, doing what they do way better and makes your acquisition.
So. Way better because they’re getting more lead flow faster, and they’re able to decipher, and they can go ask questions if they have to, instead of always making that, thing, the other thing you should consider automating would be the value of properties. I can tell you, especially in the beginning and from.
Let me clarify, too, because there is a point where you should go deeper. But what I find and experienced myself was spending so much time before I even would pick up the phone to call and talk to a seller. I’m trying to figure out what I thought the house might be worth yet. I can find out number one, 10 times more information by just calling the seller.
And if they answer the phone. I may, it may not, even all of it may be irrelevant. They may answer my questions without doing any research. I and I found them. So we track this right in my business. As we started this year, we realized, wow, we’re spending about five to 10 minutes with a VA and some study and research before we even get on the phone.
If we got a hundred leads, even just a hundred leads a week, that’s 500 minutes. Being spent on this one, seemingly small thing. That’s not small when you start to scale. Right? And so we automated that by making public available comps from things like Zillow, realtor, that kind of stuff. Right. There’s publicly available stuff that could be automated to pull it in, average it out.
And here’s a ballpark of what this house might be worth. Pick up the phone and call. So now that one automation removed, let’s say at a hundred leads a week, do your math, even if it’s 10 leads, that’s an hour, right? Instead of five minutes. And if it takes you 10 right. Double that, you don’t have to waste that time.
NoVA has to do it for you. You can get on the phone and have a ballpark valuation sitting right in front of you. From that simple automation that this one, I would consider things that you shouldn’t or. Probably shouldn’t automate is relying on things like AI to say, Hey, this AI technology can automate all my offers and just spit them out.
Will it work? Yes, because it’s a math formula, right? If I send a hundred offers, one of them will probably get accepted, even in an AI environment. However, if I had a VA. Pre-qualify spend time humanly talking with and care and concern about that person and their needs. I’m more likely to get away higher percentage of deals done in the same amount of offers.
And I’m also way more likely to get higher spread and profitability from that human touch. Yet, a lot of people want to figure out how to automate that because. Automation today is like, what else can I not do? And have no one does and just get money in my bank account. And I would love for it to be that way, too.
But inevitably, there is a human component that has to happen and should happen, in my opinion. And that’s what makes you more money and makes everyone have more value.
I like that. What you said about what, what else can I not do? Because it is. I don’t know, maybe it’s laziness as it comes to mind, but it’s, it’s folks trying to do less and make more.
And there’s not really an easy button here. I think one of, and we were, again talking about this before we hit record, as I’ve learned more for myself more. Automation in, in my business and, and, and applied those lessons. It’s been like a stepwise gain function in my, my business moving forward and improving those things.
Those systems and things have really helped us, you know, grow and, and push forward. But I think one of the things that may be kept me from doing it or keeps other investors from adding automation is. It starts to sit and like when you’re looking at it from the outside, it sounds like, man, this is really complicated.
I got to have all this stuff figured out. You know, I got to have this perfect system before I start laying it out. Whereas. You know, in reality, we can start with pretty simple stuff and then build on it from there. Can you talk about that a little and then how we can not yet possibly have too many initials, scope creep, and freak ourselves out and just not do it at all.
Yeah. The biggest, we were actually talking about this too, right? The advantage you have with one of your VA’s that they manage a tool, they learn it, they study it, they apply it. They can make it better. Same thing with automation. If you’re buying automation. Because you think that the mere purchase of it is going to make your life simpler.
It’s not, and don’t buy it because there is going to be, no matter what anyone says, there is some amount of setup. There’s some, some amount of effort, rather complex or simple, depending on the system you buy. Right. But. There’s work right now. It also comes to where you’re at in your business, what you should or shouldn’t do.
Because I don’t, I’m going to give you a couple of simple things that aren’t automation, but are, but are setting the stage for what you would do on automation. And the way I learned this business is actually how I built my software. So number one, Follow-ups should be the thing that you absolutely automate.
And if you find a system like ours, small plug for me, right. It already has pre-built scripting in it for the intent that I know being a real estate investor myself, what I’m not going to take the time to go do is go figure out all these steps. What should I say next for the next six months? So we’ve already pre-built.
Of course, you can go tweak it. But the reason I built it that way knows that you won’t take on the complexity, and it’s the closest you’re going to get to buying something that works out of the box. Knowing you could go tweak it later because here’s the reality. Wait till later to go tweak it because you just need to apply it.
And as it brings you in more business and frees your time up, then you can take that free time to go in and tweak it and make it even better for you. But perfect. And perfectly your way is not what you should be shooting for, day one. Right? That’s how I ended up studying for over 10 years in doing real estate.
I learned 10 times more during doing me. Real estate deal. And every deal after that, than I ever did with all the study before that. And I’m not saying don’t study, right? You absolutely should. And I continue to on the flip side of that, if you’re just small or in small, meaning like you have a couple of leads a week to manage, you don’t need to automate.
Right. You don’t need automation to get started. Is there a benefit to it potentially, if you know, you’re going to put in a big marketing budget, then you could automate, tracking, and automate some of this stuff upfront because you’re going to dump a bunch into it? But if that’s not, you then simply go get yourself a whiteboard.
Or, I had seven whiteboards in the beginning. This was my mentors’ thing. My mentor thing was seven whiteboards. And if you’re not rehabbing, you can cut a couple of these boards out, but it was very simple. The first whiteboard. Right marketing at the top on the left side, underneath that, drawn line down the middle, on the left side, here’s all the marketing I would like to do texting cold, calling direct mail, PPC, Facebook ads, and assigned whatever buyer focus, whatever you’re doing on the right side.
What marketing are you turning to right now? And are you committed to actually doing that? You don’t have to do them. All right. Do one, choose one, go all in and focus. And then the next board was hot leads. Who are the people I’ve talked to that have an interest in selling that sounded like that we could continue to have a conversation?
So this is your follow-up strategy, right? By writing their name and their number on there or something that I’ll remember them tomorrow. When I look at that board again, oh, I should call Bob. His name is still on. There’s a simple follow-up it’s not automated, but it’s constant on your mind to say, oh, I do need to call.
It’s not on a sticky note or on a yellow pad. Ask me how I know you lose those things that have that too. Right. And then you have you get into the next board being contracts. Now I made, I made an offer from my hot leads. I’ve gotten that to offers. And now that I have an offer, I haven’t accepted the contract.
And now I just write those down. And if you only, if you’re only getting one a month, well, whiteboards are more than efficient for you to remember to follow up on that one deal. Right? Cause now it’s on the board, it’s in front of you, it’s in a visual place that you won’t forget. And you can put all this on one whiteboard if you want to.
Right. And then if you’re rehabbing, there are two boards that I use for rehabbing. And then the last board is if I’m marketing out to sellers, or I’m sorry out to buyers, I’m just going to wholesale it or get rid of it and then the same thing. Hey, this deal needs to close by X date. This is a potential buyer for it.
And then I used to have a corkboard, which was what I called my jackpot. I closed the deal and money went into my bank accounts every day. The whole purpose of this board set was mentally automating already. Right? What marketing do I have? That’s going to bring me new leads. What leads in my working on that, I could potentially make offers on what offers do I already have accepted that I need to either rehab if I’m rehabbing so that I can get to.
Wholesale so that I can wholesale and get the profits. Nonetheless, I need to do something with this today that moves it forward towards the closing. Then I’m closed and money’s in my bank account, and you’re, that’s all you’re looking at all day. That’s all I did for the first two years. I didn’t have any software for two years and 200.
Five or 204 deals that I did in that 14-month stretch were 100% these whiteboards, that’s it. Now eventually I just go to spreadsheets because there were too many deals in a month that fit on those small whiteboards I had. Now I have bigger whiteboards though. I probably could have fit them on that, but that’s a whole other topic.
Well, I think there’s also a certain. Reward to writing something on a whiteboard, and then once you’re done with it, or you completed close the sale, you take the eraser or you’ve maybe crossed it out and then take the eraser and wipe it off or something. There’s, there’s a little extra, extra reward there.
And I do agree that doing these tasks kind of manually at first, I think helps you build a mental map. And then if you step back and say, okay, where am I. Losing things or where could I be more efficient once you’ve executed this strategy and built it in your head? Then I think you really can, can inform your automation that way a lot more effectively.
I totally agree. I’m, I’m thankful and blessed that I learned what I would call the hard way and the hard way being the whiteboards that I was taught. Right. Because it forced me to learn every single step within the business. And because of that, that led to me being able to understand where automation applied, where leverage applied and I start.
And then as I started to scale, I started to hire people because I knew what had to be done. Now some package that got sold to me, not some idea that got sold to me that may or may not be the right path, but an actual path that worked. And now I can plug in people to do like, oh, you know what? I do this five to 10 times a day and it’s not making me any money, but it’s got to get done.
Cool. That’s an open door for a VA to now do that. And now you know exactly what they should be doing. Or, you know exactly how to plug that. You know, you then know what automation you’re even looking for. Like what’s going to be the most beneficial to you is going to be as Azure running your day.
What is the most mundane thing I do? That’s, that’s how we figured out the whole complex thing. Oh, this is taking us five minutes, times 10 plus leads a day. That’s an hour a day spent on just that thing. Whether we have a phone call or. Well, we need to have more phone calls in order to get to more offers.
So let’s automate that remove the hour, and now we have more phone calls every day. So you won’t, but I didn’t see those things until, and because we were manually doing even only built into the software, the reason we spent tens of thousands of dollars was I thought I had a great process in a system and I did my whiteboards.
As soon as we put it into software and learn what software could do. Well, that sucks. We can automate that with one click. So how do we automate that? And then once we automated, it was, it was the ebb and flow of a person was better here than this clicking a button. This is causing a problem, not resolving a problem.
So let’s remove it. And it took a year of all of that, figuring out, back and forth. That’s the complexity you talk about, right. But that’s building from scratch that. Encourage anyone to do unless you have a monster business and you fully intend to do nothing, but always do that. Otherwise, just go find a software company.
That’s already got to figure it out and continues to spend their time refining it, what they learned from the thousands of users they had.
Totally. And I think, you know, one of the things that I observed, you know, in my business when I was. Getting all these software packages and everything is, is stuff.
They’ll all ask you, what industry are you in? And you’ll see, you know, real estate and that’s all we have all these prebuilt configurations, and nine out of 10 of them are for real estate agents. And that one last remaining one is maybe for like a property manager or something like that, but not really for investors.
And it’s great that. Folks like you and others out there. I don’t, although I can’t think of any offhand are building things specifically for real estate investors, because there wasn’t. Hole in the market.
There was, yeah, I did. There was no to your point, there was exactly that, and there was no good solution for what I needed.
And when we bought the pre-built ones, we were like, well, that’s not what I do. That’s missing like five steps in the process. That’s not going to solve any problems for us. And that led us into like, well, we’re going to have to build this thing ourselves. And that was, that was Podio on a blank slate and a bunch of programmers.
And. And I call it bubble, bubble gum, and duct-taping things together with all kinds of other stuff. They’re like, well, if this tool would talk to this tool here, that would solve that problem, but then I need this other tool to do this here. And that’s what we had to do right now. There are definitely more people doing what I do and building software that helps specifically real estate investors happened to believe we’re the best, but I’m also biased.
Well, of course, we’re all fair.
We’re all biased. And I better be as right.
True. I use my products. That’s yeah, that’s good. I think Polio is a great example. It’s very powerful, but it’s so customizable. It’s one that I started with, and I was. I have no idea what to do here because there’s, there’s, there’s so much you can do with it that I needed, you know, more constraints just so I could, you know, I guess so complex, it’s too much.
You will, you will do what I did, and you will get in and go, oh, oh, and it can do that. Okay. Let lets and then you, you end up getting off track on what you, what your purpose is, which is closing more deals, not building more technical. A hundred percent now, which is why I sold everything to focus on that because I, I just realized the same thing when I went down that road, like, oh, I can’t do both.
Full-time right. That’s the focus.
The focus is good. Yeah. Now a big question. I think everybody in real estate wants to ask now, or the experts are, is what is working right now. And I want to kind of follow that up with you, you mentioned automating property values, and we’ve seen probably the biggest. Yeah, folks doing that right now is Zillow.
They’re out buying properties, and there’s been recent news that all indications are that they’re losing money on these properties. They’re buying their way over-paying, and now they’re selling them at a loss because they tried to automate too much. How can we as investors add this automation, but also?
Not go out to market thinking, you know, getting too big for our britches and paying 30% of the fair market value of losing money. Do you know what I mean?
I do. And so my that’s why my point earlier was the same. You should automate it from a perspective on the comping specifically, right? It is to say, here’s a ballpark of what this house might be worth.
Don’t waste five minutes, figuring that out before you get on the phone with the seller, find out what the seller, what you want to do now before I would put any hard EMD or earnest money deposit down on a property, I would confirm and spend my time. That leads to confirming the actual value and what I really believe I can do with it in this market that I would spend time on.
But look at, instead of doing five minutes for 10 to 20 leads a day, that may be one or two that you potentially have offers on that you feel like are strong now you’re, and now you were still only spending the same five to 10 minutes, or maybe even 20 minutes to really dial in that value because now you have a potential.
I would never, I would never automate that part. Like I don’t like the automating offers, at least not ones that could get accepted because you’re, you’re, you’re leaving yourself too much to chance. And the number one thing is that it’s just automating follow-up, making sure that you’re constantly having conversations.
Here’s the bottom line. At any part of real estate, no matter what you do, you absolutely must have conversations and make offers. Period. Someone has to, some person needs to do that. And that has to be a personal component because you need to verify the value. And in Zillow’s case, I’ve even heard rumors that they’re going to stop their buying program or, or may have already halted it.
Because it wasn’t effective. Part of that, too, is, as people have to understand, they knew they would lose money. So that it wasn’t like they didn’t know that they were in. So there’s, there’s, there was an intention, I think they misguided everything, but nonetheless, big, big money, like that is looking at way more than we’re even considering what we look at or buying a house, and they’re losing money.
Yeah. But they’re not after the money on that. They were after all the ancillary products that tie to that house in developing the commissions on the agency, the title part, the insurance part, the mortgage part, and taking a small cut across a multitude of things that all touch that one piece of property.
And so for them, it was, it’s called a loss-leader. Right. And some businesses like the house. That we know we have to make money off of, they can afford to lose money or be very small margin because they’re going to make the same profit we do, or more across the 10 other businesses that are involved in that same transaction, which I believe that you would have started to see Zillow offers would have had Zillow titles, low insurance agencies, a low Zillow, everything so that they’d make money off everything.
Wow. Well,
I know a hedge fund that does something like that. Like they’re like, how do we. We own the property managers. We own the grass cutters. We own the right, like everything that touches that they down to, like, if it touches the property, what is it? And we want a cut of it. Like, so they’re making, you know, there’s another company I know out in Utah does, this is how they structured.
And they literally have 30 points of profit. So yeah, it’s little until you add all 30 together, you’re like, oh, they made 10 times more than I did making a profit off of one foot. How did they do that? That’s because they’re pretty smart.
They own where the appliances come from. They own the company that cuts the grass.
As you said, they own the plumber or the general.
Yeah. Or do they get a cut? Hey, you get into our network, and we have 10,000 properties to service, and we get a cut of your deal. We get, we get 1% of every offer you make. We get $50 for every contract that is accepted. Right. Just crazy little stuff like that.
So they can monetize across, everything that touches that property interest. I don’t think they got there, but that, that’s why they would go into it. Losing money on purpose.
Well, that old saying of how this company, how they’re ever going to succeed, they lose money on every unit they sell it. Yeah.
But they’ll make it up in volume.
Yeah. You don’t see the other volume and the other 10. Income streams that are coming off that you don’t know about.
Well, there’s, I’ll accept that. There’s are always things that I don’t know, but I’m going to stick to losing money on every deal. Seemingly is not a bad story.
It’s not a strategy I’m going to implement. I’m not going to go figure out everything they did. I’m just not going to lose money on any deal. If I can do it. I’m right.
I’m with you. Well, great. Right now we’re going to take a quick break for our sponsor. All right, Robert, I’ve got three questions. I ask every guest on the show.
Are you ready? Right? I am ready. Great. First one. What is the best investment you ever made? Other than in your education.
Of course, you would say other than my education because that is the best investment, the best investment besides that was in technology and automation. A hundred percent. Cause my, my business text from.
That took me longer than I want it to, but nonetheless it was 10 X, everything about my business and where I’d go moving forward because of my knowledge of automation.
I a hundred percent love it. We had the best investment. Now we’ll go to the other side of that coin, the worst investment. What is the worst investment you ever made?
Property that I didn’t know enough about or understand enough about what happens when you get into walls and there’s just crap behind it. And then you bury yourself. So I’ve, I’ve definitely lost money on a property and probably one of the worst investments outside of like, if I tried to keep it to real estate, I made a bad investment in another business idea.
But to me, it’s just a learning lesson. But yeah, absolutely. I probably don’t have many of those stories on real estate, but early on, it definitely would be an underestimating rehab thinking what you can see on the surface is it, and that’s not, you’ve got to be planning for more than
That is that you think you could mitigate by getting more experienced eyes on the property before you buy.
Yeah.
I’m personally known with my own experience, I’m way beyond that. And that would never happen to me again. There’s all of these potential unforeseen, but I did learn the hard way, and yeah. A good set of eyes can be a simple thing. Oh, I didn’t notice that that floor kind of feels a little wavy. There’s a structural issue there.
That is, someone that knows what they’re doing would have known that instantly and where to go look. Right. So always, always try to get someone who knows what they’re doing in that area. Don’t think you’re the smart handyman, because you’re probably not
You. I love that, there’s a gentleman in my area in Virginia.
Literally does that as a business for investors. And I’ve had him look at a few properties and just the amount of knowledge that he has. I mean, he’s not charging enough. It’s a great deal. And especially for new investors, he’s going to show like a wavy floor example was excellent or, or a window that’s not quite square while.
Hey.
Huh. Right. And I just had that. I actually had a deal on their contract and another state. And because I have a trusted contractor for that, I said, Nah, everything in me says, this is a $40,000 rehab. Maybe on the high end of 50, for some of what I can’t see in the pictures, sent him out. And it’s 65 plus wavy floors.
Can’t see that in the past. Can’t see that by an agent, the agent’s not going to know that to tell me right. That one thing was like, no, dude, we’re going to have to pull this for its structure. We’re going to have to rip the floor out. Like, yeah, I didn’t plan any of that. That’s why I send someone before I close on anything.
A hundred percent, a hundred percent.
The hard way. My favorite question here at the end of the show is what is the most important lesson you’ve learned in business?
The most significant lesson and the one that continues to recur itself as I grow in any investment or business is the power of focus, singular focus.
It is. I’m just constantly reminded of it. Every time I forget about it, I find myself in a chaotic position, things not going the way they should. And I can always look down and find out that I’m clearly not focused, and I’m trying to be everything to everybody or do multiple things. And as soon as I can eliminate say no to a bunch of stuff and focus on the outcome that I’m after, I’ll get what I want.
And it’s just, it’s repetitive. Keeps teaching. Always, always, always, it will keep the end. You will always find a way to get unfocused because it’s very easy to do in today’s world. And I will instantly get reminded when I’m not getting the results. I want that. Yeah. Oh, look. Oh, look at all that stuff I’m doing that I don’t need to do.
Great. Let me get back to focus, and we’ll get this ship back where it needs. So at focus, hands down.
That’s a great point. That’s one that’s held me back on. I know, I know many others it’s shiny object syndrome is big, you know, kind of buzz phrase for that helps us rank higher in the apple podcast ecosystem.
And I’m always honest with you guys, that gives me a nice little warm and fuzzy feeling because I get to see that you’re engaging with the content, and you’re escaping at Wall Street casino. Along with us. If you know anyone who could use a more passive wealth in their lives, please share the show with them and bring them into the tribe.
Don’t forget to subscribe and catch us here every Monday, Tuesday, and Thursday. I hope you have a great rest of your day, and we’ll talk to you on the next one. Bye-bye.
That. And I’m so susceptible to that message that myself too.
Yeah. Well, thank you for joining us today. If folks want to reach out if they want to get in touch. I mean, I know you’ve got some. Free stuff for us here as well. Where can they reach out? Where can they find you? Where can they get all that stuff?
Yeah, the absolute best place to contact me in any way that works for you is iamrob360.com.
From there you can connect me on social media text, email. I have a couple of free, free giveaway links on there for free stuff related to real estate. Anything that I’m ever doing will be available. Kind of like a hub site for me. Nice.
I like that. It’s like a creative little link Tree there.
It is just like a link tree looks just a little fancier.
Nice. Nice.
Well, thank you once again for joining us today to everybody out there. Thank you for tuning in. If you’re enjoying the show, please leave us a rating and review on the apple podcast. Five stars. If you don’t mind, I appreciate that so much that helps other people learn about it. Because that helps us rank higher in the apple podcast ecosystem.
And I’m always honest with you guys that gives me a nice little warm and fuzzy feeling because I get to see that you’re engaging with the content and you’re escaping at wall street casino. Along with us. If you know anyone who could use a little bit more passive wealth in their lives, please share the show with them and bring them into the tribe.
Don’t forget to subscribe and catch us here every Monday, Tuesday, and Thursday. I hope you have a great rest of your day and we’ll talk to you on the next one. Bye-bye.
Meet Robert Syfert Real Estate Ronin
About our Guest
Robert Syfert
Robert Syfert is the founder of investorpo, property list manager, and USA portfolio real estate, and a visionary for realestateinvestor.Com.
Robert is best-described as an innovator in the real estate investment industry thanks to his ability to create software, tools, and services that enable real estate investors to do things better and faster.
He’s also passionate about being part of the solution and finding answers to the problems that hold real estate investors back from growing and scaling their businesses.
Basically making things easier to do and facilitating processes that help real estate investors is what he stands by.
Episode Show Notes
Robert Syfert is the founder of InvestorPO, property list manager, and USA Portfolio Real Estate and Visionary for RealEstateInvestor.com. Robert is best described as an innovator in the real estate investment industry thanks to his ability to create software, tools, and services that enable real estate investors to do things better and faster. He’s also passionate about being part of the solution and finding answers to the problems that hold real estate investors back from growing and scaling their businesses. Basically making things easier to do and facilitating processes that help real estate investors is what he stands by.
[00:01 – 05:50] Opening Segment
- Get to know Robert Syfert
- Robert: A Somewhat 10-Second Overview
- Selling off his real estate empire to become a real estate software company
- Simplifying businesses and real estate
[05:51 – 13:29] Automated with People
- Automation is not a Person
- What is automation?
- What part of the business should you automate?
- Follow-Up: The difference between successful and unsuccessful
- Simple Tasks
- Value of Properties
- Do not automate that! Do this instead.
[13:30 – 29:38] Automating Your Real Estate Investments: How, When, and Why
- Automation is not simple but you shouldn’t freak out!
- Tweak it and free your time
- Why you don’t need automation to get started
- All you need is a set of boards
- We could automate that with one click! Learning the hard way and learning every single step
- Bubblegum and Duct Taping Things Together
- What is working right now? What about automating property values?
[29:39 – 38:26] Closing Segment
- Quick break for our sponsors
- Groundfloor offers short-term, high-yield real estate debt investments to the general public. Check www.passivewealthstrategy.com/groundfloor/ to get started.
- What is the best investment you’ve ever made other than your education?
- Technology and automation
- Robert’s worst investment
- Property he did not know and understand enough
- What is the most important lesson that you’ve learned in business and investing?
- The Power of Singular Focus
- Connect with my guest. See the links below.
Resources Mentioned:
Tweetable Quotes:
“Automation is not a person, right, that’s leverage.” – Robert Syfert
“There is a human component that has to happen and should happen. And that’s what makes you more money, and makes everyone have more value.” – Robert Syfert
“You don’t need automation to get started.” – Robert Syfert
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Connect with Robert Syfert through https://iamrob360.com/, Facebook, Twitter, Instagram, and LinkedIn. Visit his Youtube Channel!
Invest passively in multiple commercial real estate assets such as apartments, self storage, medical facilities, hotels and more through https://www.passivewealthstrategy.com/crowdstreet/
Participate directly in real estate investment loans on a fractional basis. Go to www.passivewealthstrategy.com/groundfloor/ and get ready to invest on your own terms.
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