The Next Frontier in Real Estate Digital Marketing with Derek Peterson
The Next Frontier in Real Estate Digital Marketing with Derek Peterson
The Next Frontier in Real Estate Digital Marketing with Derek Peterson
Welcome back to the Passive Wealth Strategies show. Today we meet our guest Derek Peterson as he talks about adapting to the changes in real estate marketing and the world.
As the founder of Adapt You & Adapt Media Agency, Derek is committed to helping people & businesses do one thing - CHANGE. Derek’s journey as an entrepreneur began with the neighborhood phone directory & cold calling 120+ homes to pitch his lawn care services, with equipment he didn’t yet own! After graduating with a degree in Marketing, Derek headed into “big corporate”. Quickly moving up the ranks with companies such as ADP, Covidien & Allergan, he amassed key learnings, though he felt his ability to influence necessary change was caged. So he made a career & life-altering decision to go out on his own. He ADAPTed.
[00:01 - 05:42] Opening Segment
- Derek gives an introduction about himself
- Derek shares a brief backstory
- Starting real estate marketing
[05:43 - 12:24] The Next Frontier in Real Estate Digital Marketing
- Derek talks about the advancements in syndication digital marketing
- Go across digital marketing spaces
- Trust: A Guide to Passive Income
- Why your website is your landing page
- Consistent Branding and How to Keep your Prospective Clients
[12:25 - 25:24] Social Media Behavior
- Derek talks about impactful social media posts
- You can destroy a brand overnight
- How to Manage Your Social Feed
- How to Strike a Balance: Demonstrating vs. Excessive Flashing
[25:25 - 35:19] Closing Segment
- Quick break for our sponsors
- What is the best investment you've ever made other than your education?
- Making a decision to take medical device sales company
- Derek’s worst investment
- An investment with a medical device sales colleague
- What is the most important lesson that you've learned in business and investing?
- “Continue education and realize, know, that I know nothing. ”
- Connect with my guest. See the links below.
Tweetable Quotes:
“You have to be consistent, continuous, and timely. ” - Derek Peterson
“When you put yourself out on social media… We need to start to be cautious, thoughtful, and mindful of what we’re putting out there.” - Derek Peterson
“You need to grow your value, really the only way to grow your value is to grow your knowledge. ” - Derek Peterson
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Connect with Derek through [email protected] and Linkedin.
Visit his website: www.adaptmediaagency.com or Instagram
